AMERICAN EXPRESS NEXT CONTENDERS
HOW OFTEN DO YOU GET A FIRSTHAND PEEK INTO THE DAILY LIVES OF TOP LEVEL TENNIS PROS?
American Express is one of the major sponsors of the US Open. In 2010, they selected four young up and coming American tennis pros competing in that years tournament. Through a combination of original video content, written interviews, infographics, and the players’ own tweets, we told the story of their quest for the title through a completely custom website, updated multiple times a day throughout the entire tournament.
ROLE: ART DIRECTOR