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  • COMMERCIAL
    Cooking Channel Idents
    GOOD FOOD, GOOD MEMORIES, AND A FEW DEEP DARK COOKING SECRETS.
    The Cooking Channel was poised to introduce a slew of new cooking hosts to their regular lineup. What better way to get their audience acquainted with them than to simply ask them a few carefully chosen questions and let them go. Since the Cooking Channel had recently launched an extremely simple new graphic identity, we chose to keep the vibe as simple and personable as possible and focus on getting the most natural performances from the talent as possible. Shown here are a small selection of the over thirty unique ID's created for this campaign.
    — credits
    ROLE: DIRECTOR (W/ DANIEL FRIES)
    PRODUCTION COMPANY: LEROY & CLARKSON