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  • COMMERCIAL
    SPIKE TV GUYS
    CHOICE AWARDS
    (DIRECTORS CUT)
    A LOCAL NEWS TEAM WITH ONLY THE BEST INTENTIONS CREATE SLIGHTLY NSFW SITUATIONS.
    Every year Spike TV hosts the Guys Choice Awards—a rowdy and boisterious man-centric affair. Wanting to create something a little unorthodox, we conceived of show packaging consisting of what was ostensibly a local news team horribly failing at their jobs. Through clever writing and deliberate art direction, we used their cringe-inducing gaffes to introduce each of the over ten categories.

    But wait. A week before air, based on some last minute internal changes, Spike sadly pulled the plug on this packaging. What you see here for the first time is a selection of a few the unaired almost-finished pieces. Enjoy.
    — credits
    ROLE: DIRECTOR (W/ GREG HAHN)
    PRODUCTION COMPANY: GRETEL