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  • Graham ( AT ) GrahamHill.net
  • EXPERIENTIAL
    IBM US OPEN
    DATA WALL
    OVER 400,000 INDIVIDUAL POINTS OF REAL- TIME DATA, 150,000 VISITORS, AND HALF A MILLION TOUCHES.
    IBM is the world’s leader in gathering and interpreting data. For the past seven years, IBM has been collecting this data from major tennis tournaments around the world to learn how tennis players could improve their chances of winning.

    We took this data and from scratch, created a giant interactive live data driven touchscreen that allowed fans at the US Open to learn more about the matches as they were happening as well as giving them useful information about weather, transportation and schedules.
    — credits
    CLIENT: IBM
    AGENCY: OGILVY & MATHER NEW YORK
    CHIEF CREATIVE OFFICER: STEVE SIMPSON
    WORLDWIDE EXECUTIVE CREATIVE DIRECTOR: SUSAN WESTRE
    GROUP CREATIVE DIRECTOR: MIKE HAHN
    GROUP CREATIVE DIRECTOR: RYAN BLANK
    CREATIVE DIRECTOR: GREG GERSTNER
    CREATIVE DIRECTOR: SETH REMENTER
    EXECUTIVE DIGITAL PRODUCER: TRACY MOORE
    SENIOR DIGITAL PRODUCER: COLBY BLACK
    TECHNICAL DIRECTOR: JASON WURTZEL
    TECHNICAL LEAD: IAN CROWLEY

    DESIGN AGENCY: HUSH
    CREATIVE DIRECTOR: GRAHAM HILL
    HEAD OF PRODUCTION: RYAN MCGRATH
    PRODUCER: RHONDA SHADE
    TECHNICAL LEAD: IVAN SAFRIN
    CREATIVE PARTNER: DAVID SCHWARZ
    TECHNICAL PARTNER: ERIK KARASYK
    CREATIVE ADVISOR: JODI TERWILLIGER
    DESIGNERS: ERIK YANG, EVAN ANTHONY, ERIC KO
    CONCEPT ARTIST: CARLOS ANCALMO
    BACKEND DEVELOPER: MAX GOLDBERG
    DEVELOPER: CHARLIE WHITNEY
    3D ANIMATORS: EVAN ANTHONY, CHRISTIAN HABERKERN, JAMES ZANONI, ANTOINE SCHIRER, ROB ECKERT
    COMPOSITORS: LU LUI, GERALD SOTO, JOSE FUENTES
    LINE PRODUCER: MARK MUTSCHLER
    PRODUCTION ASSISTANT: WAICHI YEUNG

    SOUND DESIGN & COMPOSITION: ANTFOOD
    CREATIVE DIRECTOR: WILSON BROWN
    EP: SEAN MCGOVERN
    SOUND DESIGNER/COMPOSER: CHARLIE VAN KIRK
    PRODUCER: ANDREA RYAN

    TECHNOLOGY DESIGN & INTEGRATION: AV&C
    FABRICATION PARTNER: SHOWMAN FABRICATORS
    ARCHITECT: MARC THORPE